In the year 2022, it is no longer a question of if you should be making in India but how soon.

India today provides a short window of opportunity for industries aiming for global leadership in their segment.

Dishwasher ex. case

Unlike developed countries, dishwashers are not yet a standard utility in India. Most of them are imported meaning a high price targeting a very niche market.

If you are a global dishwasher brand, manufacturing in India would immediately make your product anywhere between 30%-40% cheaper than the competition at the very least, not to mention the availability of spares and serviceability.

Establishing ones brand as a local market leader especially in an aspirational category is not an opportunity you would want to miss.

As early movers to India in the two wheeler segment are finding out that their products made for India are also extremely successful in LATAM and Africa.

Existing ecosystem

India already has a range of white goods manufactures and supply chain for components.

The first step to establishing yourself is identifying components that are unique, critical or require extensive quality control, running pilot sourcing from India. Once this is established, the risk is much lower to make a larger commitment.

This is a quick and easy way to test the waters. In the worst case scenario, you might end up with a redundant source of critical parts, perhaps a cost competitive one.

How can we help

We can help you identify suppliers, help compare quotes and conduct offshore quality control. You can work with us right here in Copenhagen, you do not have to do it all yourself.

We can step in when you need help and hand off when you are ready to do it yourself.

Get in touch let us know what you have in mind.